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Rodolfo Musco has been visiting professor at Ural Federal University of Ekaterinburg to teach International Marketing Management to students of the last year.
Ekaterinburg, is the third largest city in Russia and administrative centre of Sverdlovskaya oblast. Located in the middle of Russian Federation on the border of Europe and Asia. 
Students have been divided in 3 groups, each simulating to be formed by marketing managers of 3 different companies producing and marketing fabrics for curtains, electrical bikes and consumers products and soft drinks. During the 20 hours of lessons, students approached and discussed several international marketing options related to their hypothetical company, and shared results with their colleagues. Theory was released at the end.
Some comments from the students: “We learned a lot in such a short time”; “Now I really know what marketing is, and I love it”.
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